Plum celebrates the rich cultural heritage of the country, with a specific focus on the cacao bean. The bakery aimed to produce premium-quality chocolate-based products, ranging from baked goods to artisanal chocolates.
The origin and cultural significance of the cacao bean in Mexican civilization inspired Plum's brand identity, which reflected the bakery's dedication to high-end products and skilled craftsmanship.
A handmade illustration of a Mexica holding a cacao bean represents the reverence of the ancient civilization towards the food of the gods. As a result, Plum's brand identity creates a strong visual to establish the brand as a premium, artisanal bakery and attract customers who appreciate high-quality, authentic products.