Sadhana represents a journey towards personal improvement and mindful living. The name captures the essence of the brand identity, embodying the pursuit of a balanced and healthy lifestyle.
The goal was to create a brand that resonated with health-conscious consumers looking for plant-based healthy options, while showcasing the brand's commitment to quality and sustainability.
Colors and elements were chosen to evoke a sense of natural freshness. Subtle touches of vibrant colors were also incorporated to reflect the joy and positivity associated with the brand.
