Xareni is a flower shop looking to reflect its unique offerings and connect with a younger, design-savvy audience. They were interested in incorporating elements of Mexican mythology into their branding, specifically the god Quetzalcoatl, while also incorporating the sunflower as a symbol of growth and vitality.
Developed a new visual identity for Xareni that incorporated elements of both Quetzalcoatl and sunflowers. The new branding included a new logo that featured a stylized feathered serpent intertwined with a sunflower.
The color scheme included warm, sunny colors that were associated with both the sun and the sunflower. The typography was modern and bold.
